During the summer months, the H.E.A.T. campaign ramps up with more media attention and enforcement. The 100-day period between Memorial Day and Labor Day is known to be a high-crash time as more teens are out of school and three-day holiday weekends are more common where intoxicated driving increases.
The 100 Days of Summer Heat campaigns have resulted in more than 650,000 citations annually for aggressive or impaired driving, as well as safety belt violations. Over the course of a year, local H.E.A.T. forces will conduct several high-visibility media campaigns to warn drivers of the dangers, both physical and legal, of aggressive driving.
