Law enforcement agencies in Georgia have grappled with the problem of motorcycle safety, but face challenges in bringing down the fatality rates in these accidents. Motorcyclists, for one, are at a much higher risk of dying in an accident. In fact, a motorcyclist is up to 80 times more likely to die in a crash than a motor vehicle driver. Motorcyclists have little protection in the event of an accident, and this increases the risk of a rider becoming one more number on the fatality list. Helmets may offer a high degree of protection, but as we can see from the 160 helmeted motorcyclists who died in Georgia last year, they are no guarantee against death.

It's also hard to target awareness campaigns to educate motorcyclists about safe riding practices.  There are higher numbers of motorcyclists aged 40 and above now on the streets, compared to decades earlier when motorcycles were the ride of choice for younger men.  The demographics of riders have changed dramatically, creating challenges in implementing education programs.